The 2015 Downtown Denver Partnership Leadership Program (DDLP) class was tasked with creating a 24/7 city by growing Downtown’s residential population. We explored this idea and analyzed the concept over a nine-month period. As part of the discovery process, the class conducted two events, a market research survey and analyzed information on other cities, public policy, land use, amenities, family-friendly facets and Downtown’s adjacent neighborhoods.
The DDLP participants divided into subgroups identified by the over-arching themes of living, working, playing and experiencing Downtown as a family. These themes are divided into sections in the detailed report:
Each section is marked indicating how a particular topic, summary or finding relates to the over-arching themes—Live, Work, Play, Family.
Note that each group was tasked with researching and preparing their own section. We hope you see Downtown Denver is a place for everyone, and that it continues to embrace all populations – from child to senior, millennial to baby boomer, and everyone in-between.
Concept: Creating a 24/7 City, Growing Downtown Denver’s Residential Population
Living in Downtown Denver means you’re within arm’s reach of the best Denver has to offer: World-class arts, music and culture; carefully planned and curated open spaces and parks; dining and bountiful craft beer, liquor and wine; the central business district; and much, much more.
Downtown Denver combines the ease and convenience of amenities, stores and transportation with the vibrant, diverse culture Denver is renowned for. And, thanks to recent development and intentional city planning, it’s a new era for Downtown Denver. It’s never been easier to live in the heart of this great city, and even more positive change is on the horizon.
Living in Downtown Denver allows you to raise a family in an environment uniquely positioned to offer education, experiential learning, community and convenience in the heart of one of the nation’s fastest-growing and most exciting cities. A multitude of schools, enrichment and arts programs, and access to Denver’s best scientific and cultural facilities make living in Downtown Denver a perfect fit for families.
Imagine a lifestyle where your office, your friends, and numerous restaurants and craft cocktails are only steps from your front door. You can have all this and more! Downtown Denver offers a vibrant, diverse, and culturally rich neighborhood located in and around the central business district of one of the nation’s fastest-growing and most exciting cities. Enjoy the amenities, arts, dining, entertainment and business environment for which Denver is renowned. Love Denver. Live Downtown.
Living in Downtown Denver allows you to enjoy everything the city has to offer right out your front door. Work, play, dine, experience family fun…Love Denver. Live Downtown.
Love Denver. Live Downtown. Events: Happy Hour and Block Party
As a means of promoting residential growth in Downtown Denver, our class hosted two events intended to showcase what it’s actually like to live in Downtown Denver. The Love Denver. Live Downtown. Happy Hour and Block Party mirrored the cultural and lifestyle amenities current and future residents experience when they are a part of the Downtown community. Our goal was to help individuals and families from all walks of life appreciate that Downtown Denver is a place where they can have it all: a fulfilling career, a vibrant social life, family activities, great schools, and community support. In short, Downtown Denver is the place to be to live the life you want. Click here to view event photos.
The two hosted events attracted more than 1,500 people, and there were nearly 40 Downtown companies and organizations hosting booths. There were nearly 200 Live Denver app downloads, as well as nearly 240 surveys completed between the two events.
Conclusions: What Now…
Space + Intention + People = Activation
Whether it is an event, day-to-day general purpose, or special occasion, there are infinite ways to activate Downtown in your daily life. Being in a city that is 24/7 simply means more options for more people. Together we can be deliberate and intentional with our city experiences to further the brand of Downtown Denver. When we live, work, play and bring our families Downtown we’re home, and there is a space in Downtown Denver for everything we need.
What can be done to increase awareness?
As we embark on pushing forward the idea of Love Denver. Live Downtown. there are some distinct ways to weave the mantra within current initiatives to build on the story that will eventually become a way of life. We suggest the logo be used at Partnership events, and that adopting the hashtag #lovedowntowndenver in social posts will create a story and encourage others to share their love of Downtown Denver. Finally, promoting the Live Denver mobile app will build awareness of the amenities available to families, residents, visitors and workers to experience all that Downtown Denver has to offer.
What can you do as an individual?
As individuals who love to live, work and play in Downtown Denver, it is important for us to share our stories in person and on our personal social media feeds. We should share how our lives are lived in Downtown Denver with the rest of metro Denver, the region and the state. Every time we enjoy an amenity, experience a moment or embrace a feeling, it is important for us to share it with friends and colleagues and, more importantly, to continue the life of Love Denver. Live Downtown.
Download the Live Denver app to help activate and get engaged.