As the Downtown residential population continues to grow, it is important that the city recruit the mainstream retail that the residents are seeking. Increasing Downtown’s quantity and diversity of retail came up often as responses to the survey. People want to see more activities Downtown, longer nightlife hours and additional facets to make it more than just a destination for fun, but a way of life. Additional amenities that are favored include a Farmers Market, swimming pool, public restrooms, an additional playground, outdoor parks and general purpose stores, such as hardware and daily needs.

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